Case Study: Kayleigh’s Journey to Creating a Digital Course Funnel with Signature Courses with Mastrofy
Client: Kayleigh (Dating Love Coach)
Project Duration: 8 Weeks (Silver Level)
Goal: To create a signature courses to funnel women through social media platforms, going from 1:1 clients to 1:many.
Background
Primary Business Goals:
- Develop an effective lead magnet to attract and engage women across all social media channels.
- Create digital courses to enable the transition from 1:1 to 1:many.
Challenges:
Desired to create something requested repeatedly but hadn’t felt ready to deliver.
Struggling to organise ideas and create a streamlined, cohesive plan.
First time creating from a place of abundance, not urgency, which was both exciting and daunting.
The Mastrofy Solution:
Week 1: Clarity and Action Plan
- Objective: Clarify the vision and establish a clear, actionable plan.
- Outcome: Kayleigh and the Mastrofy team aligned on her goals, creating a step-by-step action plan to guide the project.
Week 2: Strategic Content Utilisation
- Objective: Leverage Mastrofy approach to creating course content aimed to reduce duplication, workload and stress.
- Outcome: Kayleigh celebrated having a strategy that enabled her to create fast and with ease. She began planning and following the process and in process the course creation started – something which she had previously avoided.
Week 3: Course Module Development
- Objective: Develop and align the course modules.
- Outcome: Kayleigh felt a strong alignment with the course modules and was confident about delivering them. She reached out to discuss sales strategy, acknowledging that this was an area where she needed further clarity and support.
Week 4-5: Content Creation & Refinement
- Objective: Finalise content, branding and increase social media engagement.
- Outcome: Kayleigh found her branding inspiration and was thrilled with the results. She focused on maintaining high energy levels and executed a content strategy involvin video, live sessions, and text.
Week 6-8: Course Completion & Launched
- Objective: Lead magnet and main digital training course completion.
- Outcome: Kayleigh successfully started signing on her ideal clients, celebrating her sales wins by rewarding herself (a key step in Mastrofy!). The signature course was complete, with all accompanying components.
Results & Impact
In just 8 weeks, Kayleigh:
- Created a Signature Course that was fully aligned with her vision and values.
- Developed a Comprehensive Sales Strategy that helped her attract and convert her ideal clients.
- Finalised Her Branding after a long period of uncertainty, allowing her to present a cohesive, professional image.
- Increased Her Social Media Engagement with a consistent posting strategy, driving more sign-ups and interest in her offerings.
- Achieved The Goal – Publishing Her Digital Course and signing up the exact ‘types of women’ she wanted to serve.
Kayleigh’s Reflection:
“I’m so happy with how it’s all turning out. It’s all just flowing so well.
The roadmap has even naturally fallen into 12 steps, which is great!
The support from Mastrofy has been invaluable, and I’m finally seeing the results I’ve been dreaming of.”.
Key Takeaways for Prospective Clients:
- Clarity and Structure: We help you turn your vision into a structured, actionable plan, reducing overwhelm and ensuring progress.
- Leveraging Existing Content: We maximise the value of your existing assets, making the process efficient and less stressful.
- Holistic Support: From branding to sales strategy, Mastrofy provides comprehensive support, guiding you every step of the way.
- Achieving Results: In just 8 to 12 weeks, you can develop, launch, and start selling your digital product (courses and podcast), to become the published thought leader.
Ready to become a Published Thought Leader?